Donnie Simpson left the airwaves at 12:10pm EST in the Washington area on WPGC; he exuded class, he didn't utter one negative word about his now-former employers, and for six hours this morning, I listened to free-to-air radio that was riveting, emotional, funny, sad, and touching.
12:10pm, January 29, 2010. Mark this date down. The last, best DJ in the CBS Radio wheelhouse in the Washington Metropolitan Area or the DMV is gone. And with it, goes CBS Radio's credibility in the Mainstream Urban format in this area, too.
Today, a legend left the air, because of meddling mid-management hellbent on generating profit and chasing audience cumes. Yes, that's the radio business, as I understand it. And if I understand the business the way I think I do, I also understand this: CBS Radio is terrible at it.
Because if this is how you treat a person, your biggest on-air talent, on his way out the door, how good are you at this business?
